MARKETING STRATEGY AND RESEARCH SERVICES:
Green Light Productions offers strategic marketing and market research services which give our clients a better understanding of their customers, market positioning and value based marketing. An organization, whether an Association or Corporation, needs to demonstrate value to their stakeholders, whether they are customers, Board Members, Associaton Members, or shareholders. The difference between Green Light Productions and your average firm which only focuses on strategy is that we put our ideas into practice. Green Light Productions can offer our clients integrated marketing solutions from Market Assessment and Strategic Planning to design, production and implementation of complete marketing campaigns:

Market Assessment Services:

Understanding the current marketing process of an organization is the first step. This is achieved through extensive interviews with executives, managers and key customers. Through the process, we determine strengths and weaknesses and make recommendations about how the organization can be more receptive and responsive to customers.

Strategic Planning Services:

We gain an understanding of our clients goals and help them come up with a Strategic Plan to achieve those goals. Sound simple? The challenge is that like every individual, every organization is unique. The key is understanding the market, defining the market niche, and coming up with a marketing solution which will deliver measurable results.

* Market Summary
* Competitive Analysis
* SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
* Developing Case Studies
* Defining the Mission / Marketing Objectives
* Defining the Target Market(s)
* Positioning - Establising / Defining the Brand
* Marketing / Sales Expense Breakdowns / Recommendations
* Pricing Analysis
* Sales Forecasts
* Recommendations for Implementation