ESPN

Meet Phil (in the bracket.)

A fresh look at the fine art of Bracketology.

Editorial
Teaser

Services

Creative
Script Writing
Casting
Art Direction
Directing
Production
Post Production

A March Madness Bracket is an impossible thing to perfect, but our character for the Bracketology Open was going to do his worst. We invented the esoteric Bracketiologist, Phil (AKA "Phil in the Bracket"), filled up a claw machine with college mascots, sourced a crystal ball, and had a blast creating his world. We can say with certainty that his bracket did no better than our own, but the show was still great.